What Is A Commercial Photographer?

October 6, 2021 Tay Jay

These days, everyone you know is the owner of a startup or a small brand. For any developing business, the main question is, how can they create a stable consumer base? The first step is to have an attractive advertisement, of course! A good advert is something that can not only attract customers but also help them choose your business over your competitors.

In the world of advertising, pictures always speak louder than words. If your product or service is photographed attractively, more people will choose your brand and who better to trust with taking pictures of your product than trained professionals in the field of photography?

But what is commercial photography, and how does it add to your business? In this article, we talk about everything you need to know about hiring a commercial photographer. So let's get started!

What Is Commercial Photography?

Commercial photography is a type of photography that aims at taking pictures to sell a product or service. You can do this for any business, company or organisation. Commercial photography may include product, lifestyle, fashion, fitness, food and beverage photography.

Commercial photography aims to attract consumers by making your merchandise look striking and desirable. This step helps you reach your target demographic efficiently. Not only that, it will boost your sales by multiple folds and help you make an added return on investment.

What Do Commercial Photographers Do?

A commercial photographer is a person who is skilled in the art of making something look fascinating in pictures. Your product is pictured in a way to make the customers opt for you instead of your competitors.

The job of a commercial photographer is like that of an art director. They set up the background, choose the models and use specific props, so your photograph comes out looking exactly like you want. When a trained professional takes pictures, they play with the lighting, angles, colours, and aspects to make the products look alluring. This quality, in turn, has a tremendous impact on increasing sales and popularity.

How Much Do Commercial Photographers Earn?

The earning of a commercial photographer depends on their level of expertise. The more experienced they are, the better their portfolio, the more rates they can charge. The yearly salary ranges from $50,000 to $500,000+

Hourly rates of most Toronto commercial photographers are somewhere between $100 to $300. This rate rises with the photographer's experience and popularity, obviously!

Equipment Used by Commercial Photographers

Capturing the perfect picture needs the right equipment. Commercial photographers use several instruments that play a vital role in creating a shot worthy of magazines and billboards. Some of these include:

The Right Camera

Having the right camera plays a vital role in taking a picture of your dreams. A mediocre camera cannot capture a high-quality image. To produce the best results, commercial photographers invest thousands of dollars into buying a camera that can bring the picture in your head to life.

Lenses

While a camera is essential to take a picture, you need to have various lenses to go with it. Different lenses are used for multiple purposes. Depending on the type of picture you need to take, you can use a zoom lens, prime lens, wide-angle or telephoto lens.

A commercial photographer knows how to use these lenses in appropriate settings so you can have the image you desire.

Tripod

A tripod is a three-legged stand used to provide the camera with a stable, movement-free base. When you hold the camera in your hands to take a picture, the camera might move, or the pointer might tremble, and the resulting image might be blurred or noisy.

To avoid such mishaps, professional photographers use tripods so the camera can be stable and they can capture a clear, sharp image.

Who Are The Top Toronto Commercial Photographers?

In a bustling city like Toronto, finding the right commercial photographer that suits your business needs as well as your budget can be pretty challenging.

In the following text, we will list some of the pioneers in photography that you can find in Toronto to help you select one for yourself.

Ryan Fotografie

Ryan Fotografie is one leading name in the commercial photography market. Over time, they have been involved in some of the most successful fashion campaigns and have created a name for themselves.

While their services are outstanding, their prime focus is fashion photography. So unless your brand has something to do with that or lifestyle, you may want to look elsewhere.

Daniel Camer

When talking about commercial photography in Toronto, it is impossible to miss Toronto commercial photographer Daniel Camer from That Toronto Studio. Offering extraordinary services in the field of commercial photography, Daniel Camer from That Toronto Studio can make your photographic dreams come true.

The great thing about this studio is, you can get high-quality service at very reasonable rates. With the fees starting at $1,000, you can hire a highly skilled photographer. Not only that, Daniel from That Toronto Studio also has a studio available for rentals where you can shoot in complete privacy.

Indoor photography offers the added benefit of increased comfort and controlled settings, which are extremely important for capturing a great picture. You can contact That Toronto studio and get a free quote today!

Matt Barnes Photography

Matt Barnes Photography is a leading name in the business of commercial photography. This establishment has created a reputation for itself due to the exceptional quality of its work and how well its team can play with lights and angles to create the perfect shot.

While his photography is top tier, most businesses opting for commercial photography to advertise their product may not have an unlimited budget. Because Matt Barnes is a well-known name in the field, the charges are pretty high too. If the media budget for your business is somewhere between $5,000-$10,000, you can opt for Matt Barnes Photography.

Summary

The next time you’re scrolling through a brand’s Instagram, wondering how their products look so good, remember that it’s all the photographer’s magic.

Commercial photographers are crucial for any business to succeed. Your excellent products will only shine if a professional photographer correctly captures all the things that make them so great. So, if you want your products to dazzle some customers, what are you waiting for? Book a professional photographer today! Contact us if you need any help finding someone!

Or if you just want to book a studio to do your photoshoot in:

That Toronto Studio, has two rooms:

Check availability or book either of these two rooms below:

Do You Want to Be a Photographer?

Here’s a list of gear that can help make your shoot a success. We have tried to list products from several price points / tiers so that no matter your budget, you can have an awesome and successful shoot!

Portable Lighting

Neewer 300W Battery Powered Flash w. Softbox | Neewer RGB Camera Mounted LED | Heavy Duty, Tripod-base Light Stand

Drones & Cameras

DJI Mini - highest-end drone manufacturer, great for exploring new areas

Off Brand Drone - affordable drone for low cost urban aerial exploration

GoPro 360 Camera - great for documenting your shoot. Shoot BTS & time-lapse!

Sony A7IV Camera - excellent low light camera. Professional grade.

Canon R6 Mirrorless Camera - high quality pro-grade mirrorless camera.

Canon M200 Vlogging Camera - excellent vlogging camera. Low price point.

Portable Computing, Storage, & Power

Gimbals, Screens, Tripods & Tools

Rainproofing

Rainproof Camera Cover or this Waterproof Cover | Large Umbrella for 2 people

And don’t forget to take care of yourself too!

Protein Bars | Filtered Water Bottle | Mentos Fresh Gum (6 x 50 pack) | SPF 50 Sunscreen