We can see people with smartphones taking pictures and making videos to post on social media all around us. If you are a business owner and want to reach the masses worldwide, social media is your best shot. 

With video giants like Tiktok taking over the online market and setting fashion and lifestyle trends, it makes sense for video advertisements to be the future of marketing.

Now, you might be wondering, why should you choose video ads over photos? We’ll explain that and also tell you what you might look for in a video shoot studio. In addition, we’ll also suggest the best video shoot studio for your brand’s next shoot. So, keep reading!

Why Use Video Advertising?

How you present your product or service to the target audience can mean the difference between the success and failure of your business. Your advertisement can be a picture in a magazine, newspaper, and billboard or a short video that one can play at different outlets, including television ads or ads on social media or streaming channels, such as Youtube, Instagram Tiktok, DailyMotion etc.

When a video ad is attractive enough, it can make the customer interested in your product. A professional videographer knows how to play with angles and lighting, making your product look more alluring than the competitors. 

When you hire professional photographers, all you need to do is relay your vision, and they are tasked with bringing it to life. 

Keeping this in mind, you need to invest in a photo studio that can successfully bring your idea onto screens. But what should you consider when selecting a studio for your video ad? This article will tell you all you need to know before picking a studio that can create the right advertisement for you. So let's dive in!

What to Look For in a Photo Studio When Hiring For a Video Shoot

If you are looking for a space to shoot a video, you need to consider things are different from when you need a studio for photography. There are many aspects to assess before booking a studio for videography. These aspects include the lighting of the space, the setting to shoot the video, audio optimisation equipment, the backdrops, the location of the studio and much more.

Fortunately for you, we have compiled in this article everything you need to know before investing in a studio to shoot your video. So let's get started!

Lighting

The first and most crucial element to check in a studio for a video shoot is lighting. A good studio has ample lighting, both natural and artificial. Not only that, it has equipment that can diffuse, brighten, focus and vignette. All these are essential in shooting a video because different shots require different kinds of light. 

When exploring studios to shoot a video, make sure to select one with lighting fixtures that can cater to the wide range of shooting angles and depths. 

Soundproofing And Audio Optimization

Living next to a video studio that is not soundproofed can be a nightmare for the neighbours. But that is not the only reason why you should be choosing a soundproof studio. It is common knowledge that a video shoot may take weeks and even months to get right. To not disrupt the other shoots taking place nearby and maintain confidentiality, it is essential that the studio you shoot your video in be soundproof. 

Another critical point is audio optimization. When you shoot a video, there needs to be some background music to make it more trendy. This music needs to have its pitch, volume, timbre, bass, and tones modified according to different parts of the video.

Studio Space

If you are looking to rent a studio for video shooting, you need to check out the kind of space they offer. Open space with good lighting options and room to set up the appropriate surroundings are extremely useful in shooting a video. 

To achieve the bokeh effect, adequate spacing between the subject, the camera and the background is essential. For this purpose, a room should be spacious enough for the models or actors to work in and to set up the equipment. You can check out That Toronto Studio to find out what the perfect studio space looks like!

Commodities For Models/Staff

While a studio needs to have all the facilities mentioned above to shoot a good video, it is equally essential that the staff and models be accommodated. Studios should come with restrooms, makeup rooms and space to get ready, mirrors and closets to change and dress etc.

A good video can only be shot when the models are comfortable. Seamless outfit changes, makeup fixing and staff satisfaction, can promise extraordinary results. 

Portfolio

Choosing a good studio to film your video shoot to invest your advertising budget in can be done by looking at their portfolio of clients. Like That Toronto Studio, you should opt for one that has worked with reputable corporations such as Netflix, Amazon Prime, Disney etc. This characteristic ensures good quality of work with timely completion and delivery.

Conclusion

Shooting a video might seem pretty straightforward but can be pretty tricky. You want a space in a good accessible area, with lots of versatile options, a quiet space with no noisy neighbours, and great lighting. If you are looking for a studio that checks all the boxes and provides high-quality customer service, you should check out That Toronto Studio, which has two rooms:

1. Main Studio Room

2. Blanca Room

To check availability or book either of these two rooms, use the scheduler below!